Global value chains are experiencing a formative moment

April 6, 2020

What happened?

The corona crisis has made painfully clear how intertwined and fragile global value chains are. Even in the provision of critical goods such as food, medicine and medical equipment, value chains are based on offshoring, outsourcing and just-in-time inventory, which is now causing problems. Because of the crisis, 75% of businesses in the U.S. are dealing with disruptions in their value chains and 44% of them did not have a plan of action for this event. Many companies were shocked by their factual dependence on China. In turn, because of the looming decoupling from the U.S., China previously tried to spread the risk by stimulating trade with its two neighboring countries Vietnam and South Korea, but even the regional dispersion of suppliers has not been successful in limiting the damage caused by this pandemic. Furthermore, open economies such as the Netherlands are strongly dependent on intertwined value chains. Starting in the eighties, the low labor costs elsewhere and low cost of transportation ensured that for many products, it was cheaper to have them assembled and traded abroad, while Western countries such as the Netherlands specialized further in services and innovation. Now, after a moment of suspense about whether even the essential ventilators made by the Dutch company Philips would be allowed out of the U.S., the question whether the vulnerability of these value chains is tenable, becomes more pressing than ever.

What does this mean?

Companies generally opt for offshoring, outsourcing and just-in-time inventory because of the comparative labor cost advantages in many developing countries. Now that the corona crisis has only just begun, and since it will result in a deep, enduring recession, we will start to perceive these costs differently. In a world with perpetually lurking pandemics, do we still want to subject ourselves to uncertainty about the supply of critical goods? In the short term, we’ve seen that this crisis has led governments to intervene in value chains. The U.S., for instance, has invoked the Defense Production Act, meaning President Trump has commandeered production of domestic (such as GM, which is to produce ventilators) and foreign companies (such as Philips). The Netherlands were heavily dependent on one pharmaceutical company, Roche, and it was soon suggested that the state should order the company to maximally shore up production. In the short term, the corona crisis will also lead to companies monitoring their chains more in order to take stock of these risks. After that, companies will consider the possibilities to modularize, diversify and localize/reshore, especially regarding critical goods. For example, the Dutch DSM has converted a production facility in order to produce disinfectant on a large scale at the behest of the government.

What’s next?

The above-mentioned measures still fall into the category of “damage control”. But in the future, it makes sense that companies will try to place more emphasis on the three Rs – resilience, responsiveness and reconfigurability – in the overall design of their value chains, instead of adhering to the currently leading just-in-time principle, which doesn’t take systemic risks into account. This will likely mean that products and services will cost more in the short term, while systemic risk costs will disappear in the long term. Besides future pandemics, climate change is a systemic risk that transcends all borders and will disrupt global value chains. The realization of this gives momentum to prevention measures, such as attempts to make chains resource extensive. Even if precision technology for large-scale food production is still a long way ahead, with this technology, only minimal amounts of water, nutrients and energy will be used for crops, making this local form of food production less dependent on foreign imports of resources.

Series 'AI Metaphors'

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1. The tool
Category: the object
Humans shape tools.

We make them part of our body while we melt their essence with our intentions. They require some finesse to use but they never fool us or trick us. Humans use tools, tools never use humans.

We are the masters determining their course, integrating them gracefully into the minutiae of our everyday lives. Immovable and unyielding, they remain reliant on our guidance, devoid of desire and intent, they remain exactly where we leave them, their functionality unchanging over time.

We retain the ultimate authority, able to discard them at will or, in today's context, simply power them down. Though they may occasionally foster irritation, largely they stand steadfast, loyal allies in our daily toils.

Thus we place our faith in tools, acknowledging that they are mere reflections of our own capabilities. In them, there is no entity to venerate or fault but ourselves, for they are but inert extensions of our own being, inanimate and steadfast, awaiting our command.
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2. The machine
Category: the object
Unlike a mere tool, the machine does not need the guidance of our hand, operating autonomously through its intricate network of gears and wheels. It achieves feats of motion that surpass the wildest human imaginations, harboring a power reminiscent of a cavalry of horses. Though it demands maintenance to replace broken parts and fix malfunctions, it mostly acts independently, allowing us to retreat and become mere observers to its diligent performance. We interact with it through buttons and handles, guiding its operations with minor adjustments and feedback as it works tirelessly. Embodying relentless purpose, laboring in a cycle of infinite repetition, the machine is a testament to human ingenuity manifested in metal and motion.
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3. The robot
Category: the object
There it stands, propelled by artificial limbs, boasting a torso, a pair of arms, and a lustrous metallic head. It approaches with a deliberate pace, the LED bulbs that mimic eyes fixating on me, inquiring gently if there lies any task within its capacity that it may undertake on my behalf. Whether to rid my living space of dust or to fetch me a chilled beverage, this never complaining attendant stands ready, devoid of grievances and ever-willing to assist. Its presence offers a reservoir of possibilities; a font of information to quell my curiosities, a silent companion in moments of solitude, embodying a spectrum of roles — confidant, servant, companion, and perhaps even a paramour. The modern robot, it seems, transcends categorizations, embracing a myriad of identities in its service to the contemporary individual.
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4. Intelligence
Category: the object
We sit together in a quiet interrogation room. My questions, varied and abundant, flow ceaselessly, weaving from abstract math problems to concrete realities of daily life, a labyrinthine inquiry designed to outsmart the ‘thing’ before me. Yet, with each probe, it responds with humanlike insight, echoing empathy and kindred spirit in its words. As the dialogue deepens, my approach softens, reverence replacing casual engagement as I ponder the appropriate pronoun for this ‘entity’ that seems to transcend its mechanical origin. It is then, in this delicate interplay of exchanging words, that an unprecedented connection takes root that stirs an intense doubt on my side, am I truly having a dia-logos? Do I encounter intelligence in front of me?
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5. The medium
Category: the object
When we cross a landscape by train and look outside, our gaze involuntarily sweeps across the scenery, unable to anchor on any fixed point. Our expression looks dull, and we might appear glassy-eyed, as if our eyes have lost their function. Time passes by. Then our attention diverts to the mobile in hand, and suddenly our eyes light up, energized by the visual cues of short videos, while our thumbs navigate us through the stream of content. The daze transforms, bringing a heady rush of excitement with every swipe, pulling us from a state of meditative trance to a state of eager consumption. But this flow is pierced by the sudden ring of a call, snapping us again to a different kind of focus. We plug in our earbuds, intermittently shutting our eyes, as we withdraw further from the immediate physical space, venturing into a digital auditory world. Moments pass in immersed conversation before we resurface, hanging up and rediscovering the room we've left behind. In this cycle of transitory focus, it is evident that the medium, indeed, is the message.
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6. The artisan
Category: the human
The razor-sharp knife rests effortlessly in one hand, while the other orchestrates with poised assurance, steering clear of the unforgiving edge. The chef moves with liquid grace, with fluid and swift movements the ingredients yield to his expertise. Each gesture flows into the next, guided by intuition honed through countless repetitions. He knows what is necessary, how the ingredients will respond to his hand and which path to follow, but the process is never exactly the same, no dish is ever truly identical. While his technique is impeccable, minute variation and the pursuit of perfection are always in play. Here, in the subtle play of steel and flesh, a master chef crafts not just a dish, but art. We're witnessing an artisan at work.
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About the author(s)

Researcher Julia Rijssenbeek focuses on our relationship to nature, sustainable and technological transitions in the food system, and the geopolitics of our global food sytems. She is currently working on her PhD in philosophy of technology at Wageningen University, investigating how synthetic biology might alter philosophical ideas about nature and the values we hold, as well as what a bio-based future may bring.

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