Hegemonic shift makes the European Super League inevitable

May 12, 2021

The European Super League was supposed to result in multiple blockbuster matches every week. Yet, the plan was met with lots of anger by European football (soccer) fans and officials. Within two days, most of the founders withdrew their support. European fans felt that more than a century of football history and culture was about to be swept aside in favor of mere commercial interests. However, as part of the ongoing hegemonic shift of global (economic) power from the West to the East, non-European viewers will come to dominate global football viewership. Hence, their preferences are bound to determine the future of European club football. While European viewers may still be interested in their local team and national leagues, international (e.g. Asian and American) viewers seem to only be interested in games between the biggest clubs and the very best players. As such, it is hard to imagine how European football will be able to withstand these tectonic forces in the future.

Burning questions:
           
  • Regardless of the commercial rationale behind these plans, could a well-designed pan-European football league perhaps contribute to a sense of European unity?

About the author(s)

Fascinated by the interplay between technology and society, Sjoerd has studied the role of different actors in the innovation and implementation of new technologies throughout his career. At the thinktank, he is mainly involved in research and consultancy projects for clients, and strategic and thematic research for sister company Dasym. Among other themes, Sjoerd frequently writes and speaks about the power and danger of digital technology, as well as sustainability in both technological and institutional innovation.

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