The European Super League was supposed to result in multiple blockbuster matches every week. Yet, the plan was met with lots of anger by European football (soccer) fans and officials. Within two days, most of the founders withdrew their support. European fans felt that more than a century of football history and culture was about to be swept aside in favor of mere commercial interests. However, as part of the ongoing hegemonic shift of global (economic) power from the West to the East, non-European viewers will come to dominate global football viewership. Hence, their preferences are bound to determine the future of European club football. While European viewers may still be interested in their local team and national leagues, international (e.g. Asian and American) viewers seem to only be interested in games between the biggest clubs and the very best players. As such, it is hard to imagine how European football will be able to withstand these tectonic forces in the future.